Speedo
// Creative Direction, Concept & Copy //
Setting an iconic swimwear brand
free for the summer
Speedo wanted to launch a fresh, whip-smart summer campaign to promote its new retro-inspired collection to its younger market.
We built a world centred on the freedom only summer enables us to chase, the bravery it awards us and the way we’re all lusting after that one season a year where we give less f***s.
Results:
Email revenue increased by +71%
Driven by a 90% uplift in conversion rate and a 48% increase in open rate
Broadcast revenue generated £75.2k, up 66%
Art Director + fellow CD: Theresa Schmitz
Director: Ed Hubert
Photographer: Jorge Perez
Producers: Candy Carter + Alishia Shaw
Shot with a street cast clique in Cape Town, key visuals were paired with minimal branding and punchy, double-entedred headlines to hand our audience the permission slip to chase down freedom this summer.
We built a campaign of hero films, product features and benefits moving image, editorial shots, stills and macros, right through to social and conversion-level content.
