Berghaus
// Creative Direction, Concept & Copy //
Techwear from the North
Berghaus, one of the UK’s leading mountain and activewear brands, needed a name, a concept and a campaign to launch its first foray into lifestyle wear.
Inspired by the raw elements of Northumbria and the reckless, always-in-transit nature of its local teenage boys, this LONNEN project included, film, stills, e-com, social and CRM.
Art Director + fellow CD: Theresa Schmitz
Design: Mark Thompson
Director: Ed Hubert
Photographer: Kuba Ryniewicz
Producers: Candy Carter + Alishia Shaw
A deliberately pared-back approach for copy, but deeply researched project, we went all in on authentically reflecting this audience back to them, as opposed to ramming a big, branded campaign down their screens.
Centred around the insight that life happens ‘out here’ — as soon as they shut the front door and stepped into their environment, this campaign was intentionally minimal, thoughtful and proudly Northumbrian.
