Portfolio

Creative Direction

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Tone of Voice

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Branding

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Conceptual Creative

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Packaging

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360 Campaigns

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Editorial

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Creative Direction // Tone of Voice // Branding // Conceptual Creative // Packaging // 360 Campaigns // Editorial //

Speedo

Speedo
Berghaus

Berghaus
Art Basel Awards

Art Basel Awards
Studio LaFour

Studio LaFour
Bumble x Amelia Dimoldenberg

Bumble x Amelia Dimoldenberg
Auteur

Auteur
Lamplight Books

Lamplight Books
Speedo x London Marathon

Speedo x London Marathon
The World Health Organization

The World Health Organization
TAC Australia

TAC Australia
Wimbledon

Wimbledon
Love Better x Vice

Love Better x Vice
A New Era of Art

A New Era of Art
Make It Make Sense

Make It Make Sense
National Poetry Day

National Poetry Day

Nice things people have said

  • “You're not meant to have poetry and analysis inside the same brain - being able to dig deep into the weeds, draw the insights, then execute the creative, and rouse the creators. I’ve resided to the fact that Annabel Hawkins is simply tuned into things most of us simply can’t see. And like all genuinely talented creative people, she does all this with empathy and grace.”

    - Ben Keenan, Founder, The Thought Police

  • "Annabel is a rare talent (evidenced by the fact that her two greatest strengths are data and poetry). If she wants to work with you, please do yourself and your business a favour and hire her immediately.”

    - James Mackinnon, Managing Director, The Taboo Group

  • “Working with Annabel is a dream. She always delivers on time and to the brief. I would trust her to handle any project on her own as I know she completely understands my vision. I’ve loved her words, and how she creates them, for years and am always excited to work on projects together.”

    - Tijana Tamburic, Co-Founder, Female Narratives

  • "Bel has forever left her mark on Daylight. She’s an absolutely unique creative and strategic mind who brings value, depth and respect to every problem and challenge she’s asked to solve. If she ever returns to Aotearoa, we’ll be begging her to come back. I couldn’t recommend Bel highly enough."

    - Lee Lowndes, Managing Director, Daylight